User-Centered Consulting
We specialize in analyzing user needs, testing websites and solutions. Sjá provides user-centered consulting that supports strategy and design. Our consulting is data-driven and delivers results.
Jóhanna Símonardóttir and Áslaug Friðriksdóttir
Founders and consultants at Sjá
About Sjá
Sjá has been a leader in user research and accessibility since 2001. The company specializes in testing websites, solutions, and interfaces with real users to identify barriers and improve experience.
Sjá provides independent consulting for needs analysis and strategy development of digital services and has worked with numerous companies to create user-centered solutions. Through data-driven research and testing, Sjá leverages insights into user behavior to improve design, functionality, and usability.
Our Services
We bridge the gap between companies and users. For years, we have researched user behavior and worked with companies to improve services. At Sjá, we tailor our consulting to the needs of our clients.
Consulting
Sjá provides professional consulting based on years of experience and knowledge. Our consulting is independent and based on research into user behavior and needs.
Strategy Development
Sjá helps companies develop clear strategies and set goals that deliver results. We undertake to lead any kind of strategy development or support managers in such a journey.
Digital Future
Sjá has extensive experience in leading companies and institutions through this transformation process and tailors consulting to each individual client.
User Research
Gain insight into user needs, behavior, and goals. User research forms a solid foundation for informed decisions in design and development. We apply diverse methods in our research - workshops, interviews, surveys, testing, evaluations, etc.
User Testing
Want to understand the experience of real users? By testing early and regularly, we find what works well and what needs improvement – this way we ensure success and better user experience.
AI-Simulated User Testing
Get results early in the design process. We create AI personas that resemble real users and guide them through the interface of your solution. The method works well for identifying issues with terminology, flow, and unclear assumptions.
AI is a valuable contribution to preparation but does not replace real users.
Accessibility
We ensure that all users can use your solutions. We emphasize accessibility in our consulting and also conduct accessibility audits. Sjá's consulting is based on international WCAG standards and aims to create a better experience for everyone.
Sja11y — Accessibility Auditing
Sja11y combines automated scanning with AI-powered analysis to evaluate websites against WCAG 2.2 standards. Get an accessibility score for your website along with clear recommendations for improvements in minutes - and continuous monitoring throughout the year.
A useful contribution to development but does not replace a full manual audit or user testing.
Our Projects
In recent years, we have worked on diverse projects for public institutions and municipalities. Here are some examples of projects we have led or been involved in.
Review of Parliament Website
Strategy development and needs analysis for a new website for the Icelandic Parliament. A very extensive project where design thinking methods are applied throughout the process and user needs are prioritized. Comprehensive user research was conducted, including workshops, interviews with stakeholders both within and outside Parliament, and an online survey (over 2000 responses were received). The project is still in progress.
Analysis of disabled people's needs for products and software based on language technology
Collaboration project between the Ministry of Culture and Business Affairs, ÖBÍ Disability Rights Association, and Sjá. The project was based on a user-centered approach, focus groups were held, and interviews were conducted with users with various disabilities, a focus group that brought together representatives of language technology solution developers and disabled users of such solutions, as well as an online survey. View report.
Outdoor Recreation Website for the Capital Area
Needs analysis and requirements specification for a new outdoor recreation website for the capital area. Data that municipalities record in connection with outdoor recreation areas as well as walking and cycling paths were analyzed and interviews were conducted with representatives of the municipalities. A focus group was held with representatives of residents of municipalities in the capital area. View Út um allt - outdoor recreation website for the capital area.
New Website for the Road Administration
Detailed process analysis where discussions were held with key stakeholders about what information and functionality needed to be available on the Road Administration's website. Workshops were held with representatives from key departments and divisions, and interviews were conducted with representatives of key target groups. User testing and accessibility audits were conducted. View the Road Administration's website.
New Websites for Hafnarfjörður Primary Schools
Needs analysis for new websites for Hafnarfjörður primary schools. User-centered design principles were followed, focus groups and workshops were held with key stakeholders. User testing was conducted throughout the process, on previous websites, site structure, design sketches, and on finished websites. View overview of all primary school websites in Hafnarfjörður.
New Website for the Central Bank of Iceland
Strategy development, needs analysis, requirements specification, and tender for a new website for the Central Bank of Iceland. The project was very extensive, but design thinking methods were applied throughout the process with user needs as a guiding principle. Workshops and design meetings were held, interviews with stakeholders both within and outside the Central Bank, and an online survey was conducted. View the Central Bank of Iceland's website.
Get in Touch
We look forward to hearing from you and discussing how we can help your company.